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Core Values

We practice our core values in every aspect of our work! We believe values should be challenging and should promote positive self awareness.

Growth Mindset

First defined by Carol Dweck, a growth mindset simply accepts that intelligence and talent are just starting points. Truly great works come from love of learning and resilience. (Dweck, 2015) 


Our guiding principle, while Ivoryware is exceptionally proud of the talents on our team, we recognize that everyone has unending potential and should never accept a baseline set of capabilities! 


Failure and mediocrity rarely exist in our vocabulary. Instead, we experience learning curves and practice perseverance. 


Work-life balance is key in maintaining a champion's growth mindset and ensuring constant positive self-awareness. Ivoryware team members champion the old work smarter not harder attitude, and achieve more in less time, leaving ample play time for family and relaxation.


When you join the Ivory team, you have demonstrated clear talents, and shown you have a desire to practice our core values. However, any good team utilizes the collective to forge an innovative environment. With this in mind, our team practices creativity and teamwork outside of our direct wheel houses to ensure diversity in all of our offerings! 


Ivoryware was formed out of a passion to change the way companies view IT security risk and to improve the standard of user security training. We reflect on this value and practice channeling that same tenacity into creating creative and original media types that end-users get as excited about as we do!


Dweck, C. (2015) Carol Dweck Revisits the 'Growth Mindset'. Education Week. Retrieved from:


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